Brand identity

Proleter

New brand identity for a taekwondo club focused on children and teenagers. The challenge was to create a design that is both dynamic and child-friendly while emphasizing the discipline and martial art aspect.
Taekwondo Proleter bilboard

The logo takes the form of a vibrant red shield, signifying strength and resilience. At its heart, a striking and dynamic depiction of the Dolyo Chagi leg kick emerges. The leg is raised high, showcasing both power and precision, while the body remains centered and balanced.

The choice of a shield embodies the protective aspect of taekwondo. The red background symbolizes energy, passion, and the fiery determination that fuels both practice and competition.

This logo encapsulates the essence of the taekwondo sport – a harmonious blend of discipline, athleticism, and the exhilarating beauty of the Dolyo Chagi leg kick. It serves as a powerful emblem that resonates with kids athletes and their parantes alike.

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